CUXINA
About
Cuxina is a responsive web recipe app designed for individuals with hectic schedules and those who don’t like cooking.
User Research
I began my research by analyzing the existing recipe apps and websites to gain a better understanding of the market.
During my research, I found that many of these apps and websites were either filled with overwhelming information, not user-friendly or lacked personalized content.
I started by determining the objectives: WHO, WHY, WHEN, WHERE, HOW?
User Persona
Mood Boards
I created two mood boards.
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The first mood board called "THIS IS NOT A LOVE SONG" captures the essence of Mediterranean.
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The second mood board called "It's time to wake up" is more realistic and minimalistic.
The vibe is a combination of appreciating life's simple pleasures, valuing good food, and finding a balance between a busy lifestyle and the enjoyment of home-cooked meals.
Final Designs
Challenge
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User interviews, feedback, and critiques showed me how important small design details are. Negative spacing was a major challenge. I had to change my design direction, as my initial designs didn't translate well into functional high-fidelity designs.